I remember when Myspace first came out. It was the latest fad, create a profile, add friends, listen to music, post pictures, and the other various features that I can no longer remember. But that is all that Myspace was, a fad. Facebook pulled the rug from under Myspace’s feet. Who even uses Myspace anymore? I had to visit their site to find out the answer to this question. Now it looks as if Myspace is a way famous people and musicians promote themselves… not to mention the young floozies trying to be noticed by the world. Social media is constantly evolving.
Social media connects the world’s people together in a complicated network. What used to be seven degrees of separation is now one degree, social media. Although, I do still like the saying “seven degrees of Kevin Bacon.” Granted the fact that Facebook can connect a person with the 1.19 billion active monthly users, thanks MOZ.
Social media is much more than just Facebook now. You have other social media websites like Twitter, LinkedIn, Google+, YouTube, and the various blogging sites that you can find on the inter-web. The reason I say inter-web is because that is exactly what the internet is a spider web that people get trapped in. Using social media can be a powerful tool for companies to use because of how much time people spend on the internet, especially social media.
Although, using social media can be a double edged blade. Applebee’s knows this very well. I first realized this when I was angry with T-Mobile. I had automatic payments set up with T-Mobile. They thought it would be a good idea to charge my bank account $560 dollars. Granted I was a broke college student I couldn’t afford that, nor did I have $560 in my bank account. I called, them went into two branches, because the first one wouldn’t help me, and then I never received the money back. They put the money on my T-Mobile account which I told them I didn’t want. This is when I was so pissed off I decided to start telling the social media world via Facebook how much T-Mobile sucks. Within minutes T-Mobile responded to my post, apologized, and immediately called me. Why did they take me serious when I posted on their Facebook? Because the world could see my post!
Social media can also be a multifaceted tool that can empower and connect companies to millions, even billions of people for free. Although, Facebook does want companies to pay for their services but you can decide how much you want to spend on Facebook advertising. With this evolution of social media companies need to know the power of social media.
Again thanks MOZ!